It’s fair to say that we’re burrito addicts here at Gloo. Mission Burrito is just ten minutes’ walk from our office, and we end up in there at least once a week (we need plenty of fuel when we’re working so hard for our clients).
Mission’s marketing has always been quirky and fun — think colourful lucha libre posters — but we really like a series of postcards that appeared recently. First there was a Valentine’s Day postcard that read “I love you more than burritos (and I really like burritos)”, and now there’s a range of customer survey postcards, including this Star Wars-themed piece of brilliance.
OK, potential trademark infringement aside, it’s a great example of how to do a survey well: a mix of qualitative and quantitative questions, four questions (plus the text boxes) and a simple five-point scale from evil to super.
Fifteen seconds to fill it in and Mission gets all the details it needs. The only thing missing is some kind of incentive for participating.