Everybody thinks they can write. Being good at writing though, takes a lot more time, effort and practice than you might at first think. I’ve worked here at Gloo for just over a month now and I’ve already learned a lot about what makes a good piece of copy. Here are the five cardinal sins that make copywriters, lik

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Would the Sun sell 3 million newspapers each day without its catchy headlines? No, it probably wouldn't. Headlines like "Up Yours Delors" and "Gotcha" will go down in history. A catchy headline can be very powerful, but a reader will still give up after a few lines if the story doesn't interest them. The Sun's success

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I'm in the middle of packing for a motorcycle trip. Space is at a premium, and I'm having to make hard choices about what stays at home. Take too much and the bike won't handle; but leaving my waterproofs behind, for instance, will no doubt end in one soggy, grumpy biker. So it's the hardback books that I'm sacrificing

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