What a great opening to an email — don't you agree? It's a little bit quirky, personal and friendly. Unfortunately, what followed didn't live up to expectations. I've only been to one of Eventbrite's events, so its recommended events were way off. I really love cake, but I got turnip. A great campaign spoiled all for

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Recent days have brought renewed news coverage of the amended EU e-Privacy directive, and what it means for online marketing. As usual with news about the internet and EU regulations there's been a lot of hyperbole. Here's our summary of what it could mean for you. Email The new email marketing provisions increase

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Even big brands get it wrong

I'm a big fan of Montblanc. They make some beautiful products and charge accordingly. Imagining how much they pay the agencies that look after their brand makes me feel faint. Despite all the money that they spend, they can fall foul of the same problems as everybody else. As a previous customer, I recently got this em

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