For some time now, we've been aware of companies putting nothing but their Facebook profile on their marketing communications. This reminds us of the days when studios put just AOL keywords on movie posters. When was the last time you saw one of those? We found it curious, but thought little more of it. That was until

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Would the Sun sell 3 million newspapers each day without its catchy headlines? No, it probably wouldn't. Headlines like "Up Yours Delors" and "Gotcha" will go down in history. A catchy headline can be very powerful, but a reader will still give up after a few lines if the story doesn't interest them. The Sun's success

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I'm in the middle of packing for a motorcycle trip. Space is at a premium, and I'm having to make hard choices about what stays at home. Take too much and the bike won't handle; but leaving my waterproofs behind, for instance, will no doubt end in one soggy, grumpy biker. So it's the hardback books that I'm sacrificing

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For years, Amazon has been selling us stuff to clutter up our houses, so it was only logical that it would take the next step and start offering to sell us a bigger house so that we can buy even more. In a press release issued today, the company announced that it has purchased hundreds of houses across the UK and wi

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Recent days have brought renewed news coverage of the amended EU e-Privacy directive, and what it means for online marketing. As usual with news about the internet and EU regulations there's been a lot of hyperbole. Here's our summary of what it could mean for you. Email The new email marketing provisions increase

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I'm an Amex corporate cardholder. I opted out of receiving marketing communications from Amex when I joined (I know, a little hypocritical from a marketeer, but hey). Despite this, I got this gem from them recently: Subject: Important Update on your Corporate Card Ooh, I think - I'd better read that. We would like t

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In the battle of big companies versus small, scale is often the decider. Big companies have vast resources to draw on. They also have vast inertia that stops them changing direction like their smaller, more agile competitors. The usual analogy is a supertanker versus a speedboat. This great article shows the damage

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I passed a 96-sheet billboard the other day that got me thinking about brands. It was for the new Volvo S60 and showed a glorious picture of the curvy red sports saloon with a simple tagline, something along the lines of "meet the new boxy" (I'd have taken a photo, if I wasn't lost at the time). The tagline makes a to

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A good friend introduced me to the term 'security theatre' a few years ago and I've used it extensively ever since. Originally coined by Bruce Schneier1, it's a wonderfully elegant term that describes measures that, by design or accident, give the impression of improving security without actually improving security ver

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Search engine optimisation is nonsense Perhaps a little bit of an exaggeration, but not much. It's certainly true to say that the SEO tricks peddled by most of the self-proclaimed experts out there are at best useless, and at worst damaging. We've become so familiar with search engines that we forget just how cleve

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Even big brands get it wrong

I'm a big fan of Montblanc. They make some beautiful products and charge accordingly. Imagining how much they pay the agencies that look after their brand makes me feel faint. Despite all the money that they spend, they can fall foul of the same problems as everybody else. As a previous customer, I recently got this em

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