We’re sticking with Gloo

  • Cailigh Owen-Jones
  • Blogs
  • 7 June 2017
  • 0 Comment

I'm Grace, HR Specialist at Gloo. It's my job to manage the recruitment process and check up on how our new joiners are doing. Today I'm talking to Holly and Sophie, two of our recent recruits. Grace So, how have your first few months at Gloo gone? Sophie I’ve always found meeting the team to be one of

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Is AI about to replace HR?

  • Cailigh Owen-Jones
  • Blogs
  • 28 December 2016
  • 0 Comment

Since the influx of TV dramas like Black Mirror and Humans and launch of Amazon Echo, I’ve noticed that AI has been cropping up in almost every HR blog I follow—Robots vs humans? AI and the future of the workplace is a good read. When I think of AI in the workplace, I imagine the voice recognition system whe

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Seven suggestions for using social media

  • John
  • Blogs
  • 23 December 2016
  • 0 Comment

Everybody wants to engage with their customers, and social is the place to do it. But in trying to be active on social media, many brands end up coming across as tone-deaf or desperate—particularly in B2B. Here are our seven tips that will ensure you come across as a native and get more value out of your socia

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Gloo: just my cup of tea

  • Catherine Shepherd
  • Blogs
  • 27 November 2016
  • 0 Comment

I first took an interest in Gloo because the job description was witty and compelling, and the company was based right in the centre of Reading. So I stalked their Instagram and website and I liked what I saw. It had character and I was confident that working there would bring a welcome change from being just a number

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I love Amazon, but feel no loyalty

  • John
  • Blogs
  • 20 June 2016
  • 0 Comment

We're Amazon addicts here at Gloo. I can't remember a day where we haven't had many of those familiar brown packages arrive. Personally I've used Amazon from the very start, and joined Amazon Prime just after it launched in 2007. A quick look at my history shows that I've already placed 53 orders in 2016—my record is

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Meet the real digital dinosaurs

  • John
  • Blogs
  • 13 June 2016
  • 0 Comment

Sometimes advertising drives me insane. It’s capable of beautiful, artistic heights — but more often than not it’s derivative, patronising and simply thoughtless. I’m thinking now of a TV spot currently running for the bank Halifax here in the UK. Fred Flintstone calls his current bank a dinosaur. It’s an

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Evading the adblockers

  • Gloo
  • Blogs
  • 7 March 2016
  • 0 Comment

It’s growing, it's causing panic and it’s been given a contrived, buzzword name – Adblockalypse cometh. Sick of ads? You’re not alone. Whether to accelerate page loading, avoid malware or simply get some respite, adblocker usage is increasing. Up 41% over the previous year1, in fact, and it’s this growth

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Its been a year since I started my first job as a graphic designer after leaving university. I uprooted my life to move to Reading and although Gloo's specialism in B2B content marketing was not something I knew much about, I enjoy a challenge. Marketing for a B2B audience is different to B2C on many levels and so is t

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Take a look at my CV and the marketing departments of two mammoth enterprises will leap out at you, first Vodafone and then Microsoft, where I have spent a combined 11 years of my working life. For the last five months, in stark contrast, I’ve been working here at Gloo, a small B2B marketing agency that is growing a

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Big data? Get real

Time was you could barely open a web page without being bombarded by messages extolling the virtues of big data. That got tired very quickly, so the industry moved on to fast data, or smart data. The same sort of shift is happening around machine-to-machine (M2M) communication, which is rapidly losing out to the now ub

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According to an article on Marketing Magazine this morning, IKEA have succeeded in forcing fan site ikeahackers.net to remove all advertising. This was a compromise, originally they'd sent a cease and desist order and demanded that the site handover the domain. Seriously? What retailer wouldn't love to have a fan si

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How to apply for a job at Gloo

  • John
  • Blogs
  • 19 September 2013
  • 0 Comment

As you may know, we're recruiting! We've already had dozens of applicants — some of whom look extremely promising. However, we've also had a lot of applications that have made us bang our heads on our desks. We thought we'd help out some of the more enterprising applicants now and in the future by writing up some tip

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It’s not a trick question. Even in the most niche industry, you won’t know all your prospects on a personal level. But there is a lot to be gained from spending time thinking about your target audience for B2B marketing to understand their personal needs, drivers and motivators. By creating an in-depth profile of y

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It's fair to say that we're burrito addicts here at Gloo. Mission Burrito is just ten minutes' walk from our office, and we end up in there at least once a week (we need plenty of fuel when we're working so hard for our clients). Mission's marketing has always been quirky and fun — think colourful lucha libre post

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What on earth is marketing?

One of the questions I was asked in my interview for a copywriting job at this very agency was: "How would you define marketing?". I'm from a journalistic background — having just finished a postgrad in journalism — so I have very little knowledge about marketing, really… But, like every dependable journalist, I'

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eBay Now has got us excited

  • John
  • Blogs
  • 6 August 2012
  • 1 Comment

Last night we read about eBay Now — and today we can't stop talking about it in the office. We think it's one of the most exciting pieces of marketing and commercial news we've read about in a long time. It brings together a lot of trends and ideas that individually seem exciting, but together are truly disruptive.

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During our recent office move, we experienced some pretty terrible customer service from some well-known online companies. In fact, in some cases the service was so bad that it led us to question whether they've focused so much on their online promotions that they've completely forgotten how to treat customers. Step o

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Your product's name is critically important. It's what your customer sees first. It's what they order. It's what they recommend to their friends. It's what they search for on the internet. It's what they click on every day. Surely you want it to set a good impression? Yet product naming, in the business-to-business wor

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What a great opening to an email — don't you agree? It's a little bit quirky, personal and friendly. Unfortunately, what followed didn't live up to expectations. I've only been to one of Eventbrite's events, so its recommended events were way off. I really love cake, but I got turnip. A great campaign spoiled all for

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Small detail, big impact

Pay attention to little things like fonts — your subconscious does There was an Amazon ad on TV yesterday. It featured the Kindle prominently all the way through, alongside laughing, beautiful young people, who were enjoying reading in unfeasibly cool social situations. It was a pretty good advert. Not Apple-leve

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For some time now, we've been aware of companies putting nothing but their Facebook profile on their marketing communications. This reminds us of the days when studios put just AOL keywords on movie posters. When was the last time you saw one of those? We found it curious, but thought little more of it. That was until

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For years, Amazon has been selling us stuff to clutter up our houses, so it was only logical that it would take the next step and start offering to sell us a bigger house so that we can buy even more. In a press release issued today, the company announced that it has purchased hundreds of houses across the UK and wi

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Recent days have brought renewed news coverage of the amended EU e-Privacy directive, and what it means for online marketing. As usual with news about the internet and EU regulations there's been a lot of hyperbole. Here's our summary of what it could mean for you. Email The new email marketing provisions increase

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