Blogs

What if AI really did replace copywriters?

What if AI really did replace copywriters?

We've seen a lot of stories about copywriters being replaced by AI, so we thought we'd test out the theory with some of our everyday challenges.
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The Deepfake epidemic

The Deepfake epidemic

New technology is making it easier than ever for anybody to create fake images, videos and news.
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Group of people sitting with coffee chatting

Let’s talk: Caitlin and Katie talk B2B Ignite

Caitlin and Katie from the Gloo content team discuss their thoughts on B2B Marketing Ignite 2019.
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Your password isn’t strong enough: Part two

Part two of our password series tackles the challenge of what we should be doing to improve password security.
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Man thinking

Your password isn’t strong enough: Part one

In the first part in our series on passwords we bust some of the biggest myths surrounding this key area of security.
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Three workers on their laptops at a shared desk

Why robots aren’t writing our blogs… yet

Machine-generated copy is becoming widespread—but here's why copywriters don't need to worry about being replaced. At least not yet.
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Child reading a book

Why curiosity is essential for a marketing agency

As children we questioned everything. Here's why that same curiosity is beneficial to your content marketing agency.
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How to bring your data to life

Data doesn't have to be boring. But it can be hard knowing the best way to share that data. We can help.
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You can do it woman, lady with handkerchief in hair tensing biceps

Why body positivity starts with advertising

It’s promising to see so many brands reconsidering the way they represent women in their advertising.
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Evading the adblockers

It may have a buzzword for a name, but Adblockalypse is here and it's causing problems for marketers.
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Artist's palette and brush

Why B2B design is special

Marketing for a B2B audience is different to a B2C—here's why we think it's so special from a design perspective.
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Big or small? Marketing across the business scale

Marketing isn't the same across the board. Here's what I learned when I went from a big company to Gloo.
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How to apply for a job at Gloo

Fancy working with us? Here's our top tips on how to apply for your next position. And even if we're not your cup of tea, the advice is universal.
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Man deep in thought stood next to a globe

When you’re looking for examples, think global

It's easy to look for examples close to home. Hit your readers with something new and look globally for future examples.
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Archery target with an arrow in the centre

How well do you know your marketing prospects?

Here's why creating an in-depth profile of your customers is so important to help create more effective marketing content.
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What do job applicants and marketers have in common?

Applying for jobs is tough, and so is marketing. Turns out the two can learn a lot from each other.
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Woman working on a laptop

What’s a marketing agency blog for?

Like you, we’re interested in ROI in marketing. So as we sit down to write a new post, we ask ourselves: what’s the value in it for our readers, and for us?
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Of elephants and invisible gorillas

Of elephants and invisible gorillas

Sometimes all it takes to fix a problem is a fresh pair of eyes.
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Number 1

One year on—our tips for choosing an agency

We've been in business for a whole year—here's the things we've learned that might help you select your next agency.
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Alarm clock

Timing is the thing, it’s true

Just like in comedy, timing is everything. Here are four tips to help you nail yours.
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Coffee from a pot being poured into a mug

Lead generation is a mug’s game

Conventional wisdom still tells you to buy large lists and send out direct mail. But with DM budgets dropping, is it the best way?
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Man sitting with his head in his hands

How to be a complete and utter failure

We all like to read — and write — about success stories. But you can learn just as much from looking at what businesses do wrong.
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Man buttoning up his suit jacket

Behind every suit is a person

When you're marketing to businesses it's easy to forget that you're still talking to individual people. We've all done it.
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Daisy flowers

Building a channel? Take it steady

When you're a small business it can be tempting to grow as quickly as you can—but that might not always be the best tactic.
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