We love the hard stuff like IT and finance and regularly cover topics like SDN and trade finance. We help companies to demystify these topics, generate interest and build preference. And we do this by developing clear messaging and then using that to create compelling whitepapers, research reports, blogs, collateral, and sales communications.
If you need help to raise the profile of your thought leadership, increase engagement, or improve the ratings you get from analysts, get in touch.
We’d love to shout about our client list, but we take our confidentiality agreements seriously. That’s just one of the reasons why we’ve built great relationships with the kinds of multi-billion-dollar market leaders that many agencies would die to work for.
Just as importantly, we have experience writing for the kinds of industries that companies like yours target — like retail, healthcare, public sector, and automotive — and the different roles you’re trying to reach, whether it’s the CFO, CMO or the CDO.
So if you’re looking to show how your company can help OEMs adapt to the rise of the connected car, how retailers can leverage IoT and big data, or why CFOs should consider cash pooling, we’re the people to call.
If you want to find out more and see samples of our work, get in touch. And don’t worry if you’re not a multi-billion-dollar company, we were just showing off. We don’t discriminate on size, only on whether we think we can help.
To us, quality comes from knowledge. We specialise exclusively in B2B, and principally in the IT, telecoms and finance sectors. We’ve got real depth of knowledge in today’s most important topics, such as cybersecurity, blockchain, IoT, cloud, AI and mobility.
You believe that can’t create great content unless you consume great content. And we consume a lot. We read about things like open banking, indicators of compromise and certification of devices all the time. So when our clients brief us, they don’t have to start from scratch. And we usually have plenty of examples to back up our ideas.
But we know that it’s not just about the technology or regulation. We spend most of our time talking about strategic challenges, the organisational and cultural impact of change, and business outcomes.
We specialise in thought leadership: the long research white papers that other agencies struggle with. We’re not shy of creating a 50+ page report, nor of handling the spreadsheets full of data that go along with them. We don’t need hand-holding and we’re good value for money.
Because we understand the core messages that you’re trying to get out to the market, we have a headstart on the infographics, presentations, brochures and other campaign collateral that you need creating. And because we understand your business and your customers, we can help you create more effective product collateral, bid responses, and internal materials to provide sales support and executive briefings.
We have in-house research, writing and design skills, so we can support you from initial content strategy and consulting, through writing and editing copy, to designing the diagrams, icons and illustrations for the final document, infographic or other deliverable.
We like to be upfront about the things we don’t do. If your primary need is for application development, live video or audio, formal primary research, PR, SEO, translation or web design, there are probably more appropriate suppliers out there. We’re easy-going, and happy to work with other agencies or internal teams any way you like.
We hope our overall approach comes through in every word we write. For more on what sets us apart and why you should choose to work with us, see our blog: what’s our USP?
If you’d like to know more about any of our services, then please contact us.