We are

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About us

We love the hard stuff like IT and finance and regularly cover topics like SDN and trade finance. We help companies to demystify these topics, generate interest and build preference. And we do this by developing clear messaging and then using that to create compelling whitepapers, research reports, blogs, collateral, and sales communications.

If you need help to raise the profile of your thought leadership, increase engagement, or improve the ratings you get from analysts, get in touch.

Who we work for

We’d love to shout about our client list, but we take our confidentiality agreements seriously. That’s just one of the reasons why we’ve built great relationships with the kinds of multi-billion-dollar market leaders that many agencies would die to work for.

Just as importantly, we have experience writing for the kinds of industries that companies like yours target — like retail, healthcare, public sector, and automotive — and the different roles you’re trying to reach, whether it’s the CFO, CMO or the CDO.

So if you’re looking to show how your company can help OEMs adapt to the rise of the connected car, how retailers can leverage IoT and big data, or why CFOs should consider cash pooling, we’re the people to call.

If you want to find out more and see samples of our work, get in touch. And don’t worry if you’re not a multi-billion-dollar company, we were just showing off. We don’t discriminate on size, only on whether we think we can help.

Why clients choose us

To us, quality comes from knowledge. We specialise exclusively in B2B, and principally in the IT, telecoms and finance sectors. We’ve got real depth of knowledge in today’s most important topics, such as cybersecurity, blockchain, IoT, cloud, AI and mobility.

You believe that can’t create great content unless you consume great content. And we consume a lot. We read about things like open banking, indicators of compromise and certification of devices all the time. So when our clients brief us, they don’t have to start from scratch. And we usually have plenty of examples to back up our ideas.

But we know that it’s not just about the technology or regulation. We spend most of our time talking about strategic challenges, the organisational and cultural impact of change, and business outcomes.

Our expertise

We specialise in thought leadership: the long research white papers that other agencies struggle with. We’re not shy of creating a 50+ page report, nor of handling the spreadsheets full of data that go along with them. We don’t need hand-holding and we’re good value for money.

Because we understand the core messages that you’re trying to get out to the market, we have a headstart on the infographics, presentations, brochures and other campaign collateral that you need creating. And because we understand your business and your customers, we can help you create more effective product collateral, bid responses, and internal materials to provide sales support and executive briefings.

We have in-house research, writing and design skills, so we can support you from initial content strategy and consulting, through writing and editing copy, to designing the diagrams, icons and illustrations for the final document, infographic or other deliverable.

We like to be upfront about the things we don’t do. If your primary need is for application development, live video or audio, formal primary research, PR, SEO, translation or web design, there are probably more appropriate suppliers out there. We’re easy-going, and happy to work with other agencies or internal teams any way you like.

We hope our overall approach comes through in every word we write. For more on what sets us apart and why you should choose to work with us, see our blog: what’s our USP?

If you’d like to know more about any of our services, then please contact us.

What our clients say

There is no question that Gloo is my “go to” agency, I know that when we work together I will always be happy with results. It’s refreshing to be able to have such a level of trust and openness as I do with Gloo. Not only do they understand my business, they understand my specific requirements and the results I’m trying to achieve. Gloo has exceeded my expectations in terms of quality time after time, and I wouldn’t hesitate to recommend them and the work they do—in fact I regularly do!

Strategic marketing programs manager, IT, international

Gloo is the kind of creative agency that exists to make your life incredibly easy. I’ve worked with the team for nearly five years and have found them to be so exceedingly proactive that the need for detailed briefs is now almost redundant. They’ve spent a great deal of time researching and understanding our business, customers and messaging, such that they’re now considered almost a part of our team. The quality of the work is exemplary. I wouldn’t hesitate to recommend Gloo to any company looking for creative support.

Marketing manager, telecoms, EMEA

Working with Gloo is a pleasure. They are always incredibly well researched and well prepared and have made it a priority to become subject matter experts in our industry, to get to know our business and to gain a clear understanding of the objectives we want to reach. Their detailed and meticulous approach combined with their creative skills and professional attitude make them a great partner. Crucially, Gloo are flexible, responsive and always deliver on time. I would fully recommend their services.

Chief Editor and Content Manager, Finance, Nordics

Gloo are the first people I turn to for copywriting and content. They’ve produced great material for a range of projects, from high-level keynotes for major events to tactical campaigns where speed is critical. Whatever the job, I can rely on Gloo 100% because they know my industry, the technologies and our brand inside-out. They are one of the team and can be trusted to deliver every time.

CMO, IT, international