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Key takeaways from B2B Ignite

Here's what we took away from the recent B2B Marketing Ignite 2019 conference in London.
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If we can’t make unbiased decisions, should we let AI make them for us?

Do you struggle to make decisions? It's something we all do, but luckily AI could be set to do it for us—what could go wrong?
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Now that’s what you call influencer marketing

Influencer marketing is a challenge—how do brand know which celebs to team up with? Luckily Heinz had one approach them.
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Can cheaters prosper?

The North Face manipulated its way to the top of Google—here's our take on the stunt.
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Data versus journalism

Find out what we learned when we saw events hosted by Ola Rosling, Thomas Friedman and Steven Pinker last month.
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GDPR: One year on, what’s changed?

It's hard to believe that it's been a whole year since the EU's GDPR was introduced. We take a look at what's changed for marketers.
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How we give back

We believe in CSR and giving back to our community. That's why we don't just donate our money, but our time and resources too.
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Notre Dame

How technology could help rebuild Notre-Dame

The Notre-Dame fire this week was shocking to watch, but thanks to technology there could be hope for it being rebuilt to its former glory.
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Strategy or excuse? Lush ditches social

Lush is stepping away from its social channels in the UK. Is this a really strategy to improve customer experience or just an excuse to relax their marketing?
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Can a voice be truly genderless?

What do Siri, Alexa, and Cortana have in common? They’re all virtual assistants designed to serve us—and they’re all voiced by women. Could Q be about to change that?
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AR posters: latest fad or marketing revolution?

Filmmakers have always looked to new technology to attract new audiences. The marketing teams are now catching on—could AR posters be the next big thing?
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Time to fold? Should you go all in?

The folding phones have finally been revealed—but are they matching up to our expectations?
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Is a cashless society right for everyone?

I probably couldn't even tell you when I last used cash. But not everyone is in favour of the cashless society.
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Taking stock of photography choices

Stock photography is incredibly useful for marketing—but there is definitely room for improvement.
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eBay Now has got us excited

eBay Now is one of the most exciting pieces of marketing and commercial news we’ve read about in a long time.
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Netflix u-turns on Qwikster

As Netflix announces its u-turn on the Qwikster split, we ponder the problems and what we can learn from its mistakes.
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Writing copy? Pack light

Writing copy is a lot like packing for a holiday. You only have a limited amount of space, so how do you decide what goes in?
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What car hire can tell us about customer loyalty

You can learn all about customer loyalty in the most surprising of places—as a recent car hire experience taught me.
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Thank you Royal Mail for encouraging intelligent marketing

A price increase from Royal Mail is going to encourage marketers to change their habits and adopt more intelligent methods.
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Outdoor billboard

What inertia means for online advertising

How have your ad budgets shifted over the past couple of years? When do you still advertise in newspapers and magazines?
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Truth in advertising

David Mitchell's latest column in the Observer can teach us all a thing or two about marketing.
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