According to an article on Marketing Magazine this morning, IKEA have succeeded in forcing fan site ikeahackers.net to remove all advertising. This was a compromise, originally they'd sent a cease and desist order and demanded that the site handover the domain. Seriously? What retailer wouldn't love to have a fan si

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Your product's name is critically important. It's what your customer sees first. It's what they order. It's what they recommend to their friends. It's what they search for on the internet. It's what they click on every day. Surely you want it to set a good impression? Yet product naming, in the business-to-business wor

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Small detail, big impact

Pay attention to little things like fonts — your subconscious does There was an Amazon ad on TV yesterday. It featured the Kindle prominently all the way through, alongside laughing, beautiful young people, who were enjoying reading in unfeasibly cool social situations. It was a pretty good advert. Not Apple-leve

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