There’s no punchline — it’s a serious question. In the beginning… The first whitepaper in the modern sense of the word was the "Churchill White Paper" of 1922. It detailed Britain’s intent to support the establishment of a national home for the Jewish people. We think it’s safe to say that
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We're big fans of thought leadership here at Gloo — partly for selfish reasons. A good whitepaper or keynote is something we can really get our teeth into, flex our intellect on — and see real results from. It makes our day when a client tells us how well their latest presentation went down with the crowd at a conf
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