I’m a big fan of Montblanc. They make some beautiful products and charge accordingly. Imagining how much they pay the agencies that look after their brand makes me feel faint. Despite all the money that they spend, they can fall foul of the same problems as everybody else. As a previous customer, I recently got this email from them:

What I saw.

Not quite the slick design and elegant image that I’d expect of Montblanc. What they actually wanted me to see is shown below, but they’d ignored the fact that by default a lot of people have images disabled in their email client. When a busy personwhich makes up a large part of their clientele I would assumeis sorting through a full inbox, a brand only has seconds to grab their attention.

What Montblanc wanted me to see.

Would what you see above be enough to get you to click to see more? We’ve got a great deal of experience building successful email campaigns. Give us a call and put us to the test.

Posted by John on 10 June 2010