We researched, wrote and designed a series of four thought leadership reports exploring technological disruption in the insurance industry. We then combined these into a full compendium report — giving readers the option to download everything or simply their chosen chapter of interest.
To gain real insight and inform the reports, we conducted and filmed interviews with several C-level executives from major insurance firms and insurtechs. The final cuts of these videos were embedded in all four reports to provide a greater level of interactivity and help engage readers.
To further promote the campaign we created a range of supporting marketing collateral — including videos, social media posts, marketing emails, and landing pages.
What the client said:
“This is golden! I think this will change our conversations with insurers for months and years to come!”
Excerpt from Future of Insurance 2018 mini report
The Future of Insurance 2018 social tile
The Future of Insurance 2018 mini report
The Future of Insurance 2018 social tile
The Future of Insurance 2018 social tile
Posted by on 20 February 2019