We researched, wrote and designed a series of four thought leadership reports exploring technological disruption in the insurance industry. We then combined these into a full compendium report — giving readers the option to download everything or simply their chosen chapter of interest.
To gain real insight and inform the reports, we conducted and filmed interviews with several C-level executives from major insurance firms and insurtechs. The final cuts of these videos were embedded in all four reports to provide a greater level of interactivity and help engage readers.
To further promote the campaign we created a range of supporting marketing collateral — including videos, social media posts, marketing emails, and landing pages.
What the client said:“This is golden! I think this will change our conversations with insurers for months and years to come!”
Posted by on 20 February 2019